Silhouettes Firearms Training provides women with professional firearms education and self-defense training in a safe, empowering environment. Refined Concepts led brand strategy, messaging, and visual direction to communicate confidence, credibility, and approachability while maintaining a strong, women-first identity. The Bang in Her Bag is a movement within that brand.
Projects:
- Logo Design + Brand Development
- Brochure + Business Cards
- Speaker One-sheet
- Website Design
- Landing Page
- Graphic Design
- Marketing Strategy
- Product Design
- Promotional Design
SFT - Branding Guide by Renee Holtz
BiHB - Branding Guide by Renee Holtz
BiHB/SFT Viral Meme by Renee Holtz
